A guerra pelo domínio das aplicações de chat continua a ser um dos temas mais importantes do momento. Os grandes players tentam de todas as formas conseguir chamar utilizadores para a sua app, apresentando novas funcionalidades, mesmo que isso signifique uma cópia descarada daquilo que os seus concorrentes já tenham apresentado anteriormente.
No ecrã principal passa a existir um novo separador chamado "Discover". Através deste, poderão pesquisar informação sobre assuntos do vosso interesse, de acordo com as preferências anteriormente definidas. Segundo o FB, será possível recolher informações sobre empresas, pessoas, bots entre outras coisas. Dá para tudo, portanto.
A extensão Chat, vai permitir conversar em grupo com uma empresa. Um grupo de pessoas poderá falar em simultâneo com um bot, que irá efectuar determinados tipos de acções, de acordo com as solicitações recebidas. A título de exemplo, um bot do Spotify poderá reproduzir músicas.
A lista de novidades não se fica por aqui. Apresentamos em baixo uma descrição mais detalhada das mesmas.
User-focused Changes
- Discovery in the Digital World – Discover tab: We wanted to find a way to make it easy and simple for people to find the businesses they care about in Messenger. We’ve built a Discover tab, and starting to roll out to a few people in the US today, right from the home screen, people can find their recently used bots, popular experiences and a free-form search field.
- Discovery in the Physical World – Messenger Codes: Our new parametric QR codes will enable people whenever they are out and about at events, like at basketball games and concerts, to be able to find out more from a bot for Messenger, just by simply scanning the code in the Messenger camera.
- Chat Extensions: With Chat Extensions, we enable multiple people to chat with the same business at the same time. If you are excited to share the newest song you love, you can now add a bot directly in a group thread and share the conversation and experience with your friends. You can currently find favorite brands like Spotify, TheScore, OpenTable, Food Network, NBA, Wall Street Journal and Kayak — with many more on the way.
- More from M: M, our virtual assistant, can now offer the ability to order food through delivery.com. If you’re chatting with friends about what to grab for dinner, M may suggest placing an order. The whole experience can be completed in Messenger, including group ordering and payment. The more you use M, the more it will make relevant suggestions to you. This is available in the US where delivery.com serves.
- Introducing New Rich Gameplay: With over 1.5 billion games played in just the last 90 days, now we are adding some additional product features like game bots and Rich Gameplay (turn-by-turn games) to make your gaming even more fun.
Business-focused Changes
- Smart Replies for Pages: Today, we’re launching the ability for Pages to respond to the most frequently asked questions, such as business hours, directions and contact details.
- Parametric Messenger Codes: Businesses are now able to generate multiple parametric QR codes for one bot, offering their customers more choice. For example, to track where a code was scanned, or to apply a different QR code for each table at a restaurant. This also gives people the potential to scan via the camera instead of the QR scanner feature.
- Hand-over Protocol: We’ve provided a way for businesses to work with multiple developers for different experiences on Messenger. For example, a business might want to have a personal shopping bot and also a customer service bot. Different vendors and developers will be able to manage the conversation for the use case the customer is requesting.
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